Articles

Colleen Jones

5 Signs Your Digital Transformation Problem Is Really a Content Problem

The Content Advantage author Colleen Jones helps executives and leaders recognize when they have a content gap in their high-stakes digital transformation.

Notable Past Articles

Give Your Content Marketing the Effectiveness Edge
Marketing Magnified

Content Intelligence: Lessons Learned at American Cancer Society
Applied Marketing Analytics Journal

Size Matters: Step aside, Big Data
American Marketing Association, Marketing News Magazine