Latest Book
The Content Advantage: The Science of Succeeding at Digital Businessthrough Effective Content
Third edition drops Nov 2024!
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage.
This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time.
Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers:
- Guidance on creating a content vision
- A primer on conducting content analysis
- Techniques for developing a competitive content strategy
- Elements and principles of effective, influential content
- A blueprint for developing content intelligence
- A maturity model for content operations
- Examples from diverse companies and contexts
From the book:
“Thanks to digital disruption, we all face a new, often changing, path to content success. Attempting the same shortcuts will disappoint, and we face new tempting but mistaken paths that are really dead ends. To survive, much less thrive, in the digital age, businesses need to rethink their approach to content.”
“I’ve held various roles in content strategy over the last decade and can confidently say this book covers it all. Very well written and easy to digest content. I’ve read similar books on content strategy and believe this one to be the best.”
—Kyle McDougall, Intuit
More Books
Clout: The Art and Science of Influential Web Content (Voices That Matter)
More people than ever are using websites to help them make decisions. That means your web content is a huge opportunity to influence people. This book helps you make the most of that opportunity.
Does Your Content Work?: Why Evaluate Your Content and How to Start)
How do you ensure that your content is truly effective? Does Your Content Work addresses this key question, illustrating the importance of constantly assessing how well your content meets your goals.